WildEarth Guardians

A Force for Nature

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Press Release and Social Media Support

 

Download the Form (Last Updated February 18, 2021)

The communications team desires to be as responsive as possible in getting press releases posted to our website and amplified to the world and some of this depends on your ability to coordinate with us. We understand and appreciate the impact being “first out of the gate” has in the media and often there will be enough time to coordinate even as something happens unexpectedly. Yet, our team’s reality is that we are working on big projects that demand all of our participation in meetings which often make the entire team unavailable for short (often an hour) periods of time AND in the PR world that is eons.

To help manage that tension, please give digital content coordinator, content writer and communications director a heads up that something is coming in 5-30 minutes as that could be enough for us to coordinate and have one of our team members leave a meeting for a few minutes to handle the immediate need. We do not check emails during meetings, texts sometimes.

Here’s the overview of specific process:

Note: We no longer use the Luminate document server for hosting files. If you need supporting documents uploaded for your Press Release, please email the file(s) to the Communications Director, Content Specialist, Digital Content Coordinator, and Susan Cover. One of them will upload the documents to our new server and provide you with a URL.

  1. For the best coordination, please email the Digital Content Coordinator, and CC communications director, content writer and Susan Cover with estimated timeframe of press release and any specific needs to ensure comms team is aware the PR is coming and you are working on a draft. If you can give us a heads-up, one to two days prior that is ideal.
    If there is an opportunity to share a draft of the PR with content writer, that will help us prepare the news story blurb and social media in advance—for speed in deployment and increased impact on social media (we are now aiming to share our news stories as posts and tweets).
  2. While more notice is always better, we understand that it isn’t always possible. Keep in mind, however, that knowing even 30 minutes ahead of time that a PR is coming will help us be better prepared to support your needs. For immediate coordination, please email digital content coordinator, content writer and communications director as we can often coordinate to help even if we are in meetings. If we’re occupied we will prioritize it as soon as we’re able.
  3. With any timeframe of coordination and after you have contacted us, one of us will reply to all with who will post our PRs to the current website, develop and share with you an estimated timeline—typically the post time will be very quick (less than an hour and often within minutes if our team is not in a meeting). Our team consists of digital content coordinator, communications director, content writer and volunteer Susan Cover.

Media/comms Team Automatic To-do’s Related to Press Release (Content Writer to manage)

  1. Content writer writes blog news blurb, obtains photo, and posts on News section in blog.
  2. Content writer checks with JH about the PR and if it’s Guardians history-worthy. If it is, it goes here.
  3. One tweet directing people to news blurb on blog.
  4. One Facebook post directing people to news blurb on blog.